Our Team’s Differentiator
An actionable strategic finance skillset honed over decades of experience spanning investment banking, investing, corporate strategy and executive operating leadership
Founded by
Kelly Lyons
16 years experience as an investor, entrepreneur, and startup executive who has built new businesses that have raised more than $16B equity capital across Wall St, Fortune 500 companies, and global investment funds.
Kelly is also the co-founder and CFO of Atlas Financial (a Lightspeed-backed company).
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PAST EXPERIENCE
Casa, President and former CFO
XRC Labs, Selection Committee, Mentor, Advisor
Golub Capital, New Fund Launch and Direct Investing
AIG, M&A and Strategic Planning
Morgan Stanley, Financial Institutions Investment Banking
Abby Lyall
venture strategist
7+ years experience in venture capital, investing in and supporting companies across industries, from Pre-Seed through Series C
Tribeca Venture Partners, Investor
Early Employee at Quake Capital and Big Idea Ventures
Kendall Embs
DIRECTOR OF BRAND STRATEGY
Specialized in startup and venture capital branding, content strategy, and go-to-market. She has worked across sectors including hardware and industrial AI, SaaS, crypto/Web3, fintech, healthtech, eCommerce, consumer brands, and hospitality
Chiara Rachmanis
Venture Strategist
8+ years experience across consulting and startup/VC fundraising strategy
Accenture, Strategy Consultant
Lyonshare, Chief of Staff
Aurora Lin
SENIOR designer
Brand Designer with 8 years of diverse experience across consumer brands, health centers, entrepreneurs and nonprofits
3rd Edge, Senior Brand and UX Designer
88 Venture Studio, Founding Creative Director
Beka Espada
Designer
Experienced in visual communication, layout, and brand identity design
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