Our Team’s Differentiator
An actionable strategic finance skillset honed over decades of experience spanning investment banking, investing, corporate strategy and executive operating leadership
Founded by
Kelly Lyons
15+ years experience as an investor, entrepreneur, and startup executive who has built new businesses that have raised more than $15B of capital across Wall St, Fortune 500 companies, and global investment funds.
Kelly is also the co-founder and CFO of Atlas Financial (a Lightspeed-backed company).
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PAST EXPERIENCE
Casa, President and former CFO
XRC Labs, Selection Committee, Mentor, AdvisorGolub Capital, New Fund Launch and Investing
AIG, Global M&A and Strategic Planning
Morgan Stanley, Investment Banking
Ryan Pfeiffer
DIRECTOR OF FINANCE
10+ years experience helping Fortune 500 companies raise capital as an investment banker, investing in Series A startups, and leading fundraises as an operator
Paravel, Sr. Director of Finance
Deutsche Bank, Investment Banking
Abby Lyall
CHIEF OF STAFF
7+ years experience in venture capital, investing in and supporting companies across industries, from Pre-Seed through Series C
Tribeca Venture Partners, Investor
Early Employee at Quake Capital and Big Idea Ventures
Kendall Embs
Brand strategist & copywriter
Specialized in startup and venture capital branding, content strategy, and go-to-market. She has worked across sectors including hardware and industrial AI, SaaS, crypto/Web3, fintech, healthtech, eCommerce, consumer brands, and hospitality
Chiara Rachmanis
Venture Strategist
6+ years experience across consulting and startup/VC fundraising strategy
Accenture, Strategy Consultant
Lyonshare, Chief of Staff
Marisa Messick
lead designer
7+ years of experience running a boutique design agency, specializing in brand strategy, brand identity, website design, and development
Beka Espada
Designer
Experienced in visual communication, layout, and brand identity design

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